Web Content Strategy Training
Web Accessibility, SEO, and Content Planning
![Web Content Strategy Training](https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_200_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=euIxngja 200w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_260_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=LFQ48A_k 260w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_320_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=jRT2i1hz 320w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_400_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=DVrxGn_4 400w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_520_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=OYzm6hBt 520w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_640_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=2VQucdNl 640w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_800_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=9IazpV2Q 800w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1040_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=it1Fw0lU 1040w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1280_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=ymQXpdf6 1280w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1600_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=g5Xy1xDR 1600w)
Description
In the Web Content Strategy Training, we review best practices for web accessibility, SEO, and content planning. The goal of the class is to review web-writing guidelines before you create content and to learn how to best present your content to your intended audience.
Agenda
- Web Accessibility
- SEO
- What is SEO and why is it important?
- Improving Rankings
- Content Planning
- General Strategy
- Determining your audience
- Research Your Content
- Content Goals
- Utilizing the right tools
- Grammerly
- Editorial Guidelines
- Avoiding Common Mistakes
- Follow general content strategy guidelines
- Avoid Improper Capitalization
- Ensure content consistency
- Avoid duplicate content
- Write high-context links
- Organize and Structure Your Content
- Scannable Content
- Headings
- Implementation Examples
- Body Content
- Lists
- Contact Information
- Next Steps
- Summary
Costs
This is included in your annual costs.
Details
- Runtime: Approximately 2 hours
- Required for site editing access? Yes
- This training is mandatory for all users before receiving access privileges.
- This training is conducted currently online only.
Eligibility
- This is open to all individuals involved in reviewing, approving, or editing website content.
How To Register
- You will need to have a valid CU UNI to attend and access any systems involved with training.
- Please view our Training Schedule to register for this training.
- Please do not register on behalf of others. Individuals who need to attend should register themselves.
- If there are no scheduled training sessions available, please contact us to request one.
Training Day
- The Zoom link will be emailed only to those who have registered on the day of the event.
- We recommend attending the Zoom individually and not as a group since this can impact attendance.
- Attendance is taken so please ensure your name is clearly displayed in Zoom.
- Please make sure your Zoom application is working properly before the event to avoid issues.
- Please make sure you are not on any networks or VPNs that could impact logging into Zoom.
- Please join the training promptly at the scheduled time out of respect for the presenter and other attendees. This helps prevent missed attendance and disruptions, allowing the presenter to focus on the presentation.
- Taking notes is not required as we will provide a recording and slides after the training session.
- If you have issues joining, please contact us.
Additional Resources
Policies and Guidelines
Tools
- AP Stylebook
- Backlink Checker (neilpatel.com)
- Chrome Vox (Google)
- Grammarly
- Nielsen Norman Group
- Qualtrics
- Screen Reader Before and After Demonstration (W3C)
- SEO Basics: How to Do SEO For Beginners (Semrush)
- WebAIM
Website Links
By Topic
- Web Accessibility
- Overview
- Introduction to Web Accessibility (WebAIM)
- Nearly 1 in 5 People Have a Disability in the U.S. (U.S., Census Bureau)
- 2017 Website Accessibility Lawsuit Recap: A Tough Year for Businesses (ADA Title III News & Insights)
- Accessibility requirements and guidelines
- Accessibility Guidelines (CUIMC Web Services)
- Section 508 Compliance information (section508.gov)
- Web Accessibility Initiative (WAI) (World Wide Web Consortium (W3C))
- Web Content Accessibility Guidelines (WCAG) Overview (World Wide Web Consortium (W3C))
- WCAG 2.0 A, AA, and AAA Compliance Quick Reference (World Wide Web Consortium (W3C)
- Common Tasks required for accessibility
- Accessible Design for Users With Disabilities (Nielsen Norman Group)
- Alt text for images (WebAIM)
- Links and Hypertext (WebAIM)
- Add your own subtitles & closed captions (YouTube)
- PDF Accessibility
- Create and verify PDF Accessibility with Adobe Acrobat Pro (Adobe)
- Free PDF Accessibility Checker (Access for All)
- PDF Accessibility Information (pdf-accessibility.com)
- Tutorial on Making PDFs accessible in Word (pdf-accessibility.com)
- Additional Resources
- Chrome Vox (Chrome Web Store)
- W3C Before and After Demonstration (World Wide Web Consortium (W3C))
- Overview
- SEO
- A Visual Guide to Keyword Targeting and On-Page SEO (Moz)
- SEO Copywriting (Yoast)
- SEO Copywriting: How to Write Content For People and Optimize For Google (Neilpatel.com)
- SEO Basics: How to Do SEO For Beginners (Semrush)
- Backlink Checker (NeilPatel.com)
- Content Planning
- General Strategy
- Content Strategy Resources (GatherContent)
- Content Writing
- Be Succinct! (Writing for the Web) (Nielsen Norman Group)
- Concise, SCANNABLE, and Objective: How to Write for the Web (Nielsen Norman Group)
- Topic: Writing for the Web (Nielsen Norman Group)
- Scannable Content
- 7 Tips for Presenting Bulleted Lists in Digital Content (Nielsen Norman Group)
- How Users Read on the Web (Nielsen Norman Group)
- How Chunking Helps Content Processing (Nielsen Norman Group)
- The Art of Scannable Content: How to Write for Today's Online Readers (HubSpot)
- The Step-by-Step Guide to Creating Scannable Content (QuickSprout)
- Structured Content
- First 2 Words: A Signal for the Scanning Eye (Nielsen Norman Group)
- Text Structure (Yoast)
- What’s the deal with structured content? (GatherContent)
- Writing Hyperlinks: Salient, Descriptive, Start with Keyword (Nielsen Norman Group)
- General Strategy
Get Registered
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If you found the training you were looking for and are ready to get started, please check out our schedule and register.
Presentation Slides
![Web Content Strategy Training](https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_200_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=euIxngja 200w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_260_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=LFQ48A_k 260w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_320_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=jRT2i1hz 320w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_400_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=DVrxGn_4 400w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_520_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=OYzm6hBt 520w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_640_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=2VQucdNl 640w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_800_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=9IazpV2Q 800w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1040_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=it1Fw0lU 1040w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1280_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=ymQXpdf6 1280w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1600_16_9/public/media/images/2022-10/web-content-strategy-training-slides-cover-v2.jpg?itok=g5Xy1xDR 1600w)
If you need to reference what we went over in training, then view the Web Content Strategy Training slides.
Training Recordings
![A list of training videos on the Web Services Stream channel](https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_200_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=lU5FLEef 200w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_260_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=hsPaKHWZ 260w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_320_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=yFFIdJrD 320w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_400_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=yB0mYfh5 400w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_520_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=v39a9PyM 520w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_640_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=zDt82WyB 640w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_800_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=Yxn9zUpM 800w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1040_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=mNdG5N4W 1040w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1280_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=ml4t5HRH 1280w, https://www.cuimc.columbia.edu/sites/default/files/styles/cola_media_1600_16_9/public/media/images/2022-10/stream-videos.jpeg?itok=wsY8pLKE 1600w)
To review a recording of a previous training, check out the Web Service Training Stream channel in office 365.
Your Feedback Matters
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We want to provide you with the best training and products possible and to do that we'd love your feedback on what you were trained on.